Naming, Branding, Packaging, Print Materials, Website
Yorlife Kefir is a fermented drink, made from cow’s milk and Kefir grains, made on a family farm in the heart of Yorkshire.
The label design echoes the all natural nature of the product, intertwining sketchy illustrative elements to create a farm scene, with a cow at the heart of the design.
The colour palette uses a mix of earthy and vibrant tones, all based around nature and the ingredients used in the drinks, complimented by a quirky, hand sketched font to reinforce the homemade message.
The informative on-pack messaging is brought to life by utilising the illustrative style across the entire label, demonstrating the product's origin and health benefits in a clear, visual way.