The Yummy Yank
Branding, Packaging, Print Materials, Website Design
Lisa Gair AKA The Yummy Yank creates deliciously authentic American desserts, adding her own signature twists to old time favourites, turning them into 21st Century classics.
It was important to convey Lisa's American heritage in the new branding in a tasteful way. By creating a rubber stamp of a striped star, and using heavily textured paper, we achieved an authentic vintage look and feel.
The pastel and chocolate colour palette reflect the colours used in much of Lisa's baking, also adding a retro, 70's vibe. The typography is a mixture of hand drawn style and vintage fonts, echoing the ethos of the brand.
Typographic design style which clearly conveys the products within in a strong visual way, with colour changes to convey each selection whilst remaining consistent with the new branding.
Website & stationery
We also designed the homepage for the brand new fully responsive online shop, working with the developer to achieve a strong, consistent brand identity.
Our client said...
"From the moment we met, we knew they were the right choice. They listened to us and understood the look and feel we were after. One would be hard pressed to find a more professional and creative team. Thank you for everything you have done and continue to do."
Lisa Gair, The Yummy Yank