Packaging Design, Website, POS & Print Materials
Award-winning Yorkshire Crisps produces deliciously moreish, luxury hand-cooked crisps and perfectly popped corn from the heart of God’s Own Country.
When Yorkshire Crisps asked us to re-design their unique drums, we had to carefully balance the design in order to create a more appealing, up to date look and feel, without not reinventing the wheel and losing the established essence of the brand and it's values - hand made in Yorkshire using locally sourced ingredients.
Along with a bold new colour palette and updated typography, making the iconic drums look cleaner and more modern, we also focussed heavily on based Yorkshire imagery.
Each drum features a large iconic image on the front of pack, with the story behind the image on the back of the drum, highlighting the brand's proud Yorkshire heritage.
Yorkshire Crisps also recently launched 2 new popcorn ranges - traditional and Luxury Toffee. Each popcorn range has strong ties to their crisp range, whilst establishing it's own identity.
Website & Promotion
We also created a brand new website for the brand, showcasing their full range of crisps and popcorn, allowing users to purchase online.
Our client said...
"From the very first time we met Fran she seemed like an old friend who we’d known ages and understood our requirements and made suggestions for our brand image that we would have never have thought of, we felt very comfortable and secure in the way Fran dealt with our concerns and hopes for our brand image , and we have not been disappointed."
Jane Knowles, Yorkshire Crisps
Oyster Chilli & Lemon photography by Karen Turner