Branding, packaging design, website
Curious by Nature is a new snack brand bringing adventurous flavours to natural ingredients. The founders wanted an identity that captured curiosity and quality in equal measure - something bright, modern and unpretentious that would stand out in a crowded snack aisle.
The brand name and design direction celebrate exploration and flavour discovery. We created a bold wordmark with organic movement and clean confidence, pairing it with playful typography and graphic details inspired by nature’s forms. A vibrant, layered colour palette reflects the ingredients and flavour variety while keeping a strong sense of cohesion across the range.
Illustration and texture play a key role in expressing the brand’s curiosity. Each flavour features subtle natural cues - fruit tones, leaves, and hand-drawn elements to bring warmth and approachability to the packs. The balance of clean structure and crafted detail ensures the brand feels both natural and contemporary.
The identity positions Curious by Nature as a confident newcomer with a strong, distinctive personality. Its packaging delivers shelf presence and instant recognition, capturing the sense of discovery at the heart of the brand.