Branding, illustration
Flagingo is a bold pink-gin brand that struts with confidence. Developed for the Manchester-based distillery Zymurgorium, the brief called for a vibrant, memorable identity built around the brand name’s playful imagery and exotic flavour story.
Flamingos are inherently eye-catching: exotic, flamboyant, unmistakably bold. That became the visual anchor. We created a lively word-mark and complementary illustration style that reflect the flamingo’s strut - using confident forms and expressive posture to set the tone for the bottle and label. The brand identity leans into tropical character without feeling gimmicky: refined artwork meets vibrant attitude.
The packaging draws on vintage style illustration, rich detail, and a fruit-forward narrative aligned with the gin’s flavour profile. The colourful illustrations bring character to the bottle and gift pack, instantly communicating that Flagingo isn’t just another pink gin-it’s playful, flavour-driven and built to stand out on shelf.
Working in collaboration with print specialists Falconer Print, we applied layered finishes and custom gift‐pack construction to give the product a premium feel. The print treatments and packaging structure amplify the tropical, confident narrative - adding texture, depth and shelf-presence to the overall brand experience.
Flagingo now occupies a standout position in the premium gin category. The identity gives the product a distinctive voice: one that appeals to both gin enthusiasts and trend-savvy consumers looking for flavour and personality. On shelf the brand is unmistakable, and within the market it now reads as something more than pink gin - it’s a brand with attitude and tropical swagger.