Branding, Packaging Design, Illustration
Yorkshire Heart are an award winning family run Vineyard & Brewery based in Nun Monkton, producing a fantastic range of quality, easy drinking craft beers from the heart in cask and bottles.
For the core beers redesign, we created an illustrative story on the label, depicting the brewing journey with the brand at the heart of the design. The illustration shows the traditional brewing methods in a simple, contemporary style, bringing to life the strapline "Craft beers from the heart".
Each beer was assigned a unique icon, with a hop at the centre, to compliment each beer's characteristics. A complimentary 2-tone colour palette was implemented for each product using a mixture of naturally vibrant and muted tones.
"We cannot be more thankful to Cann Creative for their fantastic new designs on our bottled beers and english wines. They are so friendly, helpful & patient with brilliant ideas! Our sales have noticeably increased since the redesign and they have really brought our branding up to date."
Karen Metcalfe, Yorkshire Heart
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"King in the North" photography by Phil Barker